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SIUE Licensing Program

Southern Illinois University Edwardsville represents a rich history and a bright future with nearly 14,000 students and 100,000 alumni. The Southern Illinois University Edwardsville name and its colors, symbols, and logos communicate proud heritage and future promise.

SIUE's athletic teams, the Cougars, compete in 16 different NCAA Division I sports. The Cougars have collected 17 NCAA National Championships since the program's inception in 1967.

This tradition and spirit shared by SIUE's students, faculty, alumni, friends, and fans have created a growing demand for products displaying SIUE's trademarks. The number of manufacturers who want to produce such products is also growing.

The SIUE trademark licensing program is the University's response to these demands. It promotes school spirit and pride by ensuring quality SIUE trademarked goods are available in the marketplace. It also protects the SIUE brand by ensuring consistency and compliance with trademark policy.

Become a Licensee
Getting Product Design Approval
Visual Identity Requirements (PDF)

SIUE Marketing and Communications - Trademarks and Licensing Overview